- WHAT WE DO WITH YOUR INFORMATION
We want to be clear about what information we collect and how we use it to deliver our Services to you, improve how you manage your business and help make our Services useful, more intelligent, and work better for you. We do not sell or share your Personal Information with third parties for their own commercial uses without your consent.
Types of Information We Collect
In connection with accessing our Services, we may collect information from you which can be used to identify you (‘Personal Information’), such as your name, billing address, email address, phone, username and password.
We collect information when you register or open an account, sign in, pay a bill, purchase a product, use a Service, email us for support, or give us feedback. We may also get information from other companies or third parties, such as when you sync a third party account or service with your “for farriers by farriers” Service, or when we may use service providers to supplement the Personal Information you give us (e.g., validate your email address) to help us maintain the accuracy of your data and provide you with better service. Finally, we also collect content or other information that you may provide or create when you interact with our Services.
We may also automatically collect certain usage information when you access our Services (‘Usage Data’), such as Internet Protocol (‘IP’) addresses, log files, unique device identifiers, pages viewed, browser type, any links you click on to leave or interact with our Services, and other usage information collected from cookies and tracking technologies For example, we collect IP addresses to track and aggregate non-personal information, such as using IP addresses to monitor the regions from which users navigate to our Services. We also collect IP addresses from users when they log into the Services as part of our log-in and security features. We may also, when you enable location-based Services, collect Global Positioning System (GPS) location data and/or motion data.
Our Services may change over time and we may introduce new features that may collect new or different types of information.
How We Use Your Information
We may use your information, including your Personal Information, for the following purposes:
If applicable: We may use your name, address, phone number, and email address to register your account for “farrier apparel” Services we provide and to communicate important information to you. We may obtain additional Personal Information about you, such as address change information, from commercially available sources, to keep our records current. If you set up an administrator account that may be accessed by people other than you, please note that they may see and have the ability to change or delete your Personal Information. You agree to allow authorised personnel of DEAD HORSE LIMITED to access your clients personal information to mass upload your client list of the software, once your data has been uploaded and you have been provided with your personal USB loaded with the data we will destroy the data and no longer have access to this data.
To Provide Our Services and Operate Our Business
We may use your information to operate our business, including providing Services you requested, provide you with support related to our Services, and to help us protect our Services, including to combat fraud and protect your information.
Customer Service and Technical Support
Communicate with You and Tell You About Other Services
We may use your information to communicate with you about our Services and to give you offers for third party products and services that we think may be of use to you, to opt out you must unsubscribe or contact firstname.lastname@example.org
To Improve Services and Develop New Services
We will use your information to personalize or customize your experience and the Service, develop new features or services, and to improve the overall quality of DEAD HORSE LIMITED Services.
We may use any information you volunteer in surveys you answer for us and combine them with answers from other customers in order to better understand our Services and how we may improve them. Answering any survey is optional.
Research, Including Publishing or Sharing Combined Information from Many Users, But Only in a Way that Would Not Allow You or Any Other Person to be Identified
Only in a way that would not allow you or any other person to be identified, we may prepare and share information about our customers with third parties, such as advertisers or partners, for research, academic, marketing and/or promotional purposes. For example, we may share demographic data that describes the percentage of our customers who use our Services or percentages of which package is most popular. We or our third-party partners may publicly report the aggregated findings of the research or analysis, but only in a way that would not allow you or any other person to be identified.
How We Share Your Personal Information
From time to time, we may need to share your Personal Information with others.
Third Party Service Providers
We may share your information, including Personal Information and Usage Data, with third party service providers who perform various functions to enable us to provide our Services and help us operate our business, such as website design, sending email communications, fraud detection and prevention, customer care, or performing analytics. Our contracts with these third parties require them to maintain the confidentiality of the Personal Information we provide to them, only act on our behalf and under our instructions, and not use Personal Information for purposes other than the product or service they're providing to us or on our behalf.
Response to Subpoenas and Other Legal Requests
We may share your information with courts, law enforcement agencies, or other government bodies when we have a good faith belief we're required or permitted to do so by law, including to meet national security or law enforcement requirements, to protect our company, or to respond to a court order, subpoena, search warrant, or other law enforcement request.
Protection of DEAD HORSE LIMITED and Others
Reporting to Credit Bureaus
We may share your information with credit bureaus, consumer reporting agencies, and card associations. Late payments, missed payments, or other defaults on your account may be reflected in your credit report and consumer report. We may also share your information with other companies, lawyers, credit bureaus, agents, government agencies, and card associations in connection with issues related to fraud, credit, or debt collection.
Information Sharing Between DEAD HORSE LIMITED Entities
We share your information, including your Personal Information, with and among our affiliates and subsidiaries, except where prohibited by law. Affiliates and subsidiaries means companies related by common ownership or control. The reasons why we share your information include for our everyday business purposes, such as to: process your transactions, maintain your accounts and operate our business. We will also share your information in order for us to be able to offer our products and services to you. We may also share information about your creditworthiness, your transactions and experience so that we can operate our business effectively, detect and prevent fraud, and improve our Services.
Sale of Our Business
If we sell, merge, or transfer any part of our business, we may be required to share your information. If so, you will be asked if you'd like to stop receiving promotional information following any change of control.
With your Consent
Other than as set out above, we will provide you with notice and the opportunity to choose when your Personal Information may be shared with other third parties.
- WHAT YOU CAN DO TO MANAGE YOUR PRIVACY
Updating Your Personal Information
In connection with your right to manage your Personal Information you provide to us, you may access, update, change, correct or request deletion of your information through our customer support. You can reach our customer support by using the contact information provided in the ‘contact us’ section of this Policy.
Managing Marketing Communications From Us
We will honour your choices when it comes to receiving marketing communications from us.
You have the following choices if you have been receiving marketing communications from us that you no longer wish to receive:
- Click the "unsubscribe" link in the email or newsletter you received.
- Notify us at: email@example.com
Remember that even if you choose not to receive marketing communications from us, we will continue to send you mandatory service or transactional communications.
Cookies and Other Tracking Technologies
The following is a high level summary of our practices and your controls for cookies and other tracking technologies. For more information, please see our cookies policy.
In accordance with applicable law, DEAD HORSE LIMITED and our service providers may use commonly used tools to recognize your visit and track your interactions with our Services such as cookies, web beacons, pixels, local shared objects, and similar technologies (collectively, ‘Cookies’). Sometimes this tracking is necessary in order for us to provide you the Service you requested. Other times, we combine Usage Data collected from Cookies with that of other customers to improve your and other customers' experience. You have control over some of the Usage Data we collect from Cookies and how we use it. Information on changing your browser settings to opt-in of Cookies can be found in your browser settings.
In accordance with the Digital Advertising Alliance Principles, DEAD HORSE LIMITED may also use advertising networks and other third parties to display advertising on our website or to manage our advertising on other sites. Our third-party partners may place Cookies on our Services and unaffiliated websites in order to serve advertisements that may be relevant to you based on your browsing activities and interests, and to determine the effectiveness of such advertisements. If you wish to opt out of interest-based advertising, click here.
You also have the following additional choices to opt-in of certain tracking through Cookies for such purposes:
- Visit the Digital Advertising Alliance'sor Network Advertising Initiative's opt-out page.
- For users of our UK or FR services, please visit http://www.youronlinechoices.eu/
- Clicking hereto opt out of targeted ads on Facebook.
- Clicking hereto opt out of Google Analytics for display advertising or to customize Google Display Network ads.
- To manage Flash cookies, please click here: http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html.
Please note that even if you out-out of such Cookies or otherwise opt-out of interest based advertising, you may still receive advertisements, they just won't be tailored to your interests. Also, if you opt-out and later delete your Cookies, use a different browser, or buy a new computer, you may need to renew your opt-in choices.
Do Not Track
Like most other companies, our Services are not currently configured to respond to browsers' ‘Do Not Track’ signals because at this time no formal ‘Do Not Track’ standard has been adopted. Click here for more information on ‘Do Not Track’.
Social Media Features
Our Services may use social media features, such as Facebook sharing (‘Social Media Features’). These features may collect your IP address and which page you are visiting within our Service and may set a cookie to enable the feature to function properly. Social Media Features are either hosted by a third party or hosted directly on our Services. Your interactions with these features are governed by the privacy statement of the company providing the relevant Social Media Features.
- DATA RETENTION AND YOUR ACCESS RIGHTS
In accordance with and as permitted by applicable law and regulations, we will retain your information as long as necessary to serve you, to maintain your account for as long as your account is active, or as otherwise needed to operate our business. When you close your account, we may continue to communicate with you about our Services, give you important business updates that may affect you, and let you know about products and services that may interest you, unless you have opted out of receiving marketing communications. We may also continue to use some of your information for business purposes and to improve our offerings or in some cases to develop new ones. We will retain and use your information as required by applicable regulations and DEAD HORSE LIMITED records and information management policies to comply with our legal and reporting obligations, resolve disputes, enforce our agreements, complete any outstanding transactions and for the detection and prevention of fraud.
Your Access Rights
- If you have created an online account with us and would like to update the Personal Information you have provided to us, you can access your account to view and make changes or corrections to your Personal Information.
- EU individuals and Swiss individuals have certain rights to access Personal Information about them, and to limit use and disclosure of their Personal Information. If you wish to request access, to limit use, or to limit disclosure, please contact us on the email address in the ‘contact us’ section and please provide the name of the Farrierweb customer who submitted your Personal information to our services. We will refer your request to that customer and will support them as needed when responding to your request.
- SECURITY OF YOUR INFORMATION
Our security plan is encompassing all aspects of software development; from conception to development, and from deployment to post-release support. We safeguard your information by installing anti-virus software on all our servers as well as developing comprehensive incident response plans to be prepared for and remediate any situation. This approach ensures that we at DEAD HORSE LIMITED make security our main priority in every aspect of our products.
We provide reasonable and appropriate security measures in connection with securing Personal Information we collect. For example, we:
- Constantly work to update our security practices to implement accepted best methods to protect your Personal Information and review our security procedures carefully.
- Comply with applicable laws and security standards.
- Securely transmit your sensitive Personal Information.
- Train our staff and require them to safeguard your data.
- Transmit, store, protect, and access all cardholder information in compliance with the Payment Card Industry's Data Security Standards.
Via Direct Mail, Data Protection Team, Dead Horse Limited, Pheasant cottage, Birdsall, Malton, YO17 9NT
- CHANGES TO OUR PRIVACY STATEMENTS
- COLLECTION AND USE OF CHILDREN’S PERSONAL INFORMATION
We do not knowingly collect information from minors.